B2B Marketing Lead.

Are you an experienced B2B Marketing professional looking for a role where your work directly influences business growth and improves engagement with key professional audiences?

Partnering with a leading UK healthcare provider with a strong national presence and a reputation for delivering high-quality, patient-focused services. The organisation works closely with healthcare professionals, NHS partners and communities to provide trusted, accessible care.

The Opportunity:

I am looking for a talented B2B Marketing Lead to deliver the company's national referrer marketing programmes, building trusted relationships with community, corporate partners and NHS stakeholders.

You'll play a pivotal role in increasing referral confidence, strengthening clinical credibility and improving engagement across both NHS and private services. Working closely with clinical, operational and field teams, you'll develop communications, education programmes and engagement strategies.

The Role:

As B2B Marketing Lead, you'll be responsible for developing and delivering national referrer engagement activity, helping to strengthen relationships with key partners and improve referral performance.

Key Responsibilities Include:

• Deliver national referrer engagement programmes aligned with marketing strategy and business objectives, developing targeted communications, education and CPD initiatives for professional partners.
• Support field teams, clinical teams and corporate partners through campaigns, messaging and engagement activity that builds referral confidence and strengthens relationships.
• Analyse referrer behaviour, identify barriers and develop solutions to improve engagement, repeat referrals and partner performance.
• Ensure consistent messaging across regions and networks, while measuring the impact of campaigns, events, webinars and professional marketing activity.

About You:

We're looking for an experienced B2B marketer who understands how to engage professional audiences and influence decision-making through effective communications and relationship-building.

• Experience in B2B marketing, engagement marketing or partnership marketing.
• Experience communicating with professional, technical or regulated audiences.
• Strong written and verbal communication skills with the ability to simplify complex information.
• Proven experience planning and delivering campaigns and engagement programmes.
• Strong project management skills with the ability to manage multiple priorities.
• A collaborative approach with experience working across teams and stakeholders.

Desirable Experience:

• Healthcare, NHS or regulated sector experience.
• Experience supporting field-based or account management teams.
• Background in education, CPD programmes or professional events.
• Experience working within multi-site organisations.
• Understanding of referral-led services or professional partner networks.

Skills & Knowledge:

• Experience using CRM systems (ideally Salesforce), email marketing platforms and reporting dashboards.
• Strong understanding of marketing compliance, data protection and healthcare communications.
• Ability to maintain brand consistency while creating credible communications for professional audiences.
• Understanding of customer journeys, referral pathways and engagement planning.

For more information and to express your interest send your CV now

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