Digital Marketing Specialist

Leading Healthcare Organisation | Hybrid Working

We're partnering with a leading UK healthcare organisation to recruit a Digital Marketing Specialist to join their growing marketing team.

With a strong national presence and a reputation for delivering high-quality, patient-focused services, this organisation plays an important role in supporting communities, healthcare professionals and NHS partners across the UK. This is an exciting opportunity to join a business that is investing heavily in its digital marketing capabilities and where marketing is recognised as a key driver of growth.

The Opportunity

As a Digital Marketing Specialist, you'll be responsible for delivering and optimising digital marketing activity across multiple channels, helping to generate high-quality leads, improve customer experiences and support business growth.

Working across both B2B and B2C audiences, you'll utilise a broad range of digital marketing disciplines including website optimisation, paid media, SEO, CRM, marketing automation and analytics. You'll play a key role in developing integrated campaigns, improving customer journeys and using data-driven insights to enhance performance.

Key Responsibilities

• Manage and optimise website performance through SEO, user experience enhancements, analytics and conversion rate optimisation.
• Plan, execute and optimise paid search, paid social, display and other digital campaigns to drive lead generation and maximise ROI.
• Develop and deliver CRM and marketing automation programmes that nurture prospects, strengthen referral relationships and improve customer retention.
• Analyse customer behaviour and identify opportunities to optimise digital journeys from acquisition through to conversion and ongoing engagement.
• Produce meaningful performance reports using GA4, conversion tracking and attribution data, providing actionable recommendations for improvement.
• Collaborate with internal stakeholders, agency partners and external suppliers to deliver integrated marketing campaigns.
• Identify and evaluate emerging digital marketing technologies and AI solutions that can improve efficiency and performance.

About You

• Proven experience in a broad digital marketing role with exposure to websites, paid media, SEO, CRM, marketing automation and analytics.
• Demonstrable success in driving lead generation, improving customer journeys and delivering measurable business results through digital channels.
• Experience building targeted and personalised CRM communications across B2B and B2C audiences.
• Strong analytical skills with experience using GA4, conversion tracking, campaign reporting and performance analysis.
• Confident working with multiple stakeholders and translating business objectives into effective digital marketing activity.
• Experience of Salesforce would be beneficial but is not essential.
• A genuine interest in AI and emerging digital marketing technologies, with a willingness to test and adopt new approaches.

What's on Offer?

• The opportunity to join a respected and growing healthcare organisation.
• A role with genuine ownership and the ability to make a visible impact.
• Exposure to a broad digital marketing mix across multiple channels.
• Ongoing opportunities for professional development and career progression.
• A collaborative and supportive working environment.

Interested?

If you're a commercially minded digital marketer looking for a varied role where you can drive performance, influence strategy and contribute to the growth of a leading healthcare organisation, we'd love to hear from you.

Apply today or get in touch for a confidential conversation.