Head of Marketing

London | Hybrid - 1 day per week in the office
Up to £105,000 + benefits + shares

Scale a digital-first consumer business through its next phase of growth.

This is an opportunity for a commercially minded marketing leader to join a rapidly growing UK consumer business at a pivotal stage of its growth journey.

The business is already generating £10m+ in revenue, has around 60,000 paying weekly subscribers and has plans to reach £20m+ and beyond.

The next stage requires someone who has already lived through a significant scaling journey and knows what it takes to build a marketing engine while a consumer business is growing rapidly.

This isn't a role for someone looking to make their first move into a scale-up.

The ideal candidate will have a reasonable tenure within a UK-based, digital-first consumer business that has experienced significant growth, giving them genuine experience of what happens as a business moves through different stages of scale.

They will understand how to increase marketing investment, build acquisition channels, improve retention and customer value, and evolve the marketing mix from a predominantly performance-led model into a broader brand proposition - without losing sight of CAC, LTV or payback.

The role will work directly with the founders and take ownership of the full marketing function, including strategy, budget, acquisition, retention, brand and team.

The role

• Lead the marketing strategy as the business scales from £10m towards £20m+
• Build and continually optimise the marketing engine across acquisition, conversion and retention
• Own a significant UK-focused marketing budget and ensure investment continues to deliver commercially
• Drive subscriber and customer growth across paid and organic channels
• Lead performance marketing across channels including Meta and Google
• Own the relationship between customer acquisition, CAC, LTV, payback and retention
• Develop CRM and lifecycle activity to improve customer value and reduce churn
• Work closely with CRO, analytics, creative and digital teams to continually improve the customer journey
• Develop the brand as the business reaches a stage where performance marketing alone cannot deliver the next phase of growth
• Navigate the transition from performance-led growth towards a broader brand strategy while maintaining commercial discipline
• Explore and scale channels including TV, OOH, influencers and partnerships
• Build, lead and develop the marketing team
• Work closely with the founders, Product, Tech and Design teams to identify and execute growth opportunities
• Establish the marketing infrastructure, processes and team required for the next stage of scale

The person

The strongest candidates will have a track record of personally scaling a UK consumer business, rather than simply managing an established marketing function.

They are likely to have:

• A reasonable tenure within a UK-based, digital-first consumer business that has experienced significant growth
• Experience operating while the business was growing at approximately 50-100% year on year
• Personally built or significantly developed a full-stack consumer growth engine
• Managed a substantial UK-focused marketing budget
• Deep experience across performance marketing, particularly Meta and Google
• Strong understanding of CAC, LTV, payback, retention and cohort performance
• Hands-on experience across CRM, lifecycle, CRO, analytics and customer acquisition
• Experience scaling a subscription or repeat-purchase consumer proposition
• Successfully navigated the point where performance channels began to saturate
• Helped transition a business from predominantly performance-led marketing towards greater brand investment without losing commercial discipline
• Experience working in a founder-led, digital-first or high-growth consumer business
• The ability to operate hands-on while also building and leading a team
• Strong commercial judgement and the ability to connect marketing activity directly to revenue and customer growth

The key question is simple:

Have they actually been through the scaling journey themselves?

The business isn't looking for someone who has spent their career in established corporate marketing environments and now wants to move into a scale-up.

It needs someone who has already operated in the environment - someone who has built, tested, scaled and adapted a consumer growth engine while the business was growing rapidly.

What makes this opportunity different?

The business already has significant traction, a substantial subscriber base and a proven consumer proposition.

The next challenge is much bigger: how do you take that existing momentum and build a £20m+ consumer business without simply throwing more money at performance channels?

The successful candidate will have the opportunity to shape that journey from the inside, working directly with the founders and having genuine ownership of the marketing strategy, budget, team and commercial outcome.

There is also equity/share participation as part of the overall package, giving the successful candidate the opportunity to share in the value they help create.

Salary: Up to £105,000 + benefits + shares
Location: London
Working pattern: Hybrid - 1 day per week in the office
Right to work: Candidates must currently be based in the UK and have the right to live and work in the UK. Sponsorship is not available.

Max Tullis-Turner
Senior Consultant | Aspire

We Are Aspire Ltd are a Disability Confident Committed employer