Sales Manager - Location Intelligence / Data & Analytics

Location: Hybrid - 3 days per week in the office
Salary: Up to £85,000 base + £40,000-£50,000 OTE
Commission: Uncapped, paid monthly

We are working with a leading data, analytics and consultancy business that helps major brands use consumer, market and location intelligence to make smarter commercial decisions.

The business supports well-known clients across retail, leisure, healthcare, FMCG and wider consumer markets, helping them understand where to invest, how to optimise physical locations, and how to use data-led insight to drive revenue growth and cost savings.

This is an exciting opportunity for a hands-on Sales Manager to lead, develop and motivate a team of 3-6 salespeople, while still remaining close to the sales process. Selling will remain a significant part of the role, making up around 40% of the position, so this would suit someone who enjoys both leadership and commercial ownership.

We are looking for someone with genuine people management experience, not just coaching experience. You will need to be confident managing direct reports, developing talent, improving underperformance and creating a high-performing sales culture.

The Role

As Sales Manager, you will lead from the front, supporting your team in driving new business, growing existing accounts and positioning complex data-led solutions to senior stakeholders.

You will work closely with senior leadership to define sales strategy, identify growth sectors, improve team performance and ensure the sales team is operating with structure, focus and commercial discipline.

This is not a traditional sales management role. The successful candidate will need to be adaptable, creative and comfortable working in a fast-moving, consultative environment.

Key Responsibilities

• Lead, motivate and develop a team of 3-6 salespeople.

• Set clear objectives, KPIs and expectations across the team.

• Manage team performance, including coaching, training, mentoring and addressing underperformance.

• Create a positive, high-performing sales culture.

• Remain hands-on in the sales process, selling from the front and supporting key opportunities.

• Drive prospecting activity, pipeline generation and growth across target sectors.

• Manage forecasting, pipeline quality and deal progression across the team.

• Support the team in positioning complex, consultative solutions to mid and senior-level clients.

• Work with senior leadership to define sales strategy and identify growth opportunities.

• Ensure the team can clearly communicate sector propositions and client value.

• Support bid management, proposals, presentations and client-facing documents.

• Use CRM systems effectively to manage individual and team pipelines.

• Recruit, develop and retain high-calibre team members.

What You'll Be Selling

The team provides data, analytics, software and consultancy solutions that help clients answer key commercial questions, such as:

• Which locations offer the strongest revenue growth opportunities?

• What products or services should be offered in each location?

• What is the optimal store, concession or physical network strategy?

• How can businesses focus resource on high-value, high-potential locations?

• How do physical assets influence digital channels?

• How can data be used to continuously optimise sales, performance and profitability?

Your team will typically work with mid and senior-level stakeholders to understand business challenges, uncover pain points and advise on solutions that deliver measurable commercial value.

Ideal Background

We are open to candidates from a range of sectors, including:

• Leisure

• Retail

• FMCG

• Data insights or location data

• Data science

• Consultancy

• Marketing services

• Professional services

The key requirement is experience selling a varied or consultative solution, rather than a simple standalone product. Experience selling data, insight, analytics, consultancy, software or complex services would be highly relevant.

About You

The ideal candidate will have:

• Proven sales experience, ideally with at least 5 years in a B2B sales environment.

• Genuine people management experience, including managing direct reports.

• Experience improving team performance and developing salespeople.

• A successful track record in business development and consultative selling.

• The ability to sell complex, varied or value-led solutions.

• Strong commercial confidence and the ability to influence senior stakeholders.

• Excellent communication, presentation and negotiation skills.

• Strong forecasting, pipeline management and CRM discipline.

• Experience leading or contributing to bids, proposals and client presentations.

• A proactive, persistent and commercially focused approach.

• A growth mindset and the ability to bring ideas, creativity and momentum to a team.

• Confidence working in a changing, fast-paced and growth-focused environment.

This role could also suit a high-performing first-time leader who has already had some people management exposure and is ready to step into a broader leadership position.

What's on Offer

• Salary up to £85,000 base.

• £40,000-£50,000 OTE.

• Uncapped commission, paid monthly.

• Hybrid working, with 3 days per week in the office.

• The opportunity to lead and shape a growing sales team.

• Access to subject matter experts to support the sales process.

• Ongoing training, development and mentoring.

• A high-performing and collaborative sales culture.

• Strong career progression opportunities.

• Benefits package including pension, insurance, health and wellbeing support.

This is a fantastic opportunity for a commercially driven Sales Manager who enjoys leading people, building team performance and staying close to the sales process. If you are adaptable, proactive and excited by complex, value-led selling, this could be a great next step.

We Are Aspire Ltd are a Disability Confident Committed employer