Where the ad industry can have a positive impact on the environment.
Calling the City Trees ‘trees’ is a bit of a misnomer. They’re actually towers filled with different types of moss, which eat up particulates and nitrogen oxides whilst simultaneously producing oxygen. The City Trees include their own irrigation and energy systems that allows them to operate whatever the weather, and also collect data about the surrounding environment, which can then be used to inform further green solutions. - Secret Ldn.
These look just like billboards so I am sure the creative talent within the ad industry will not take long to see these pollution absorbing, data collecting towers as perfect opportunities for sponsorship and advertising.
Clever creatives can use the greenery to show corporate logos and/or messages and everyone benefits.
In time, every bus shelter could be a 'City Tree' and planning laws could be passed for new developments to incorporate pollution-eating green walls.
The challenge for the creative industry is how to build upon these innovations and help create a long-lasting positive impact on the environment.
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