Head of Digital Marketing.

Head of Digital Marketing | London

Working alongside an iconic hospitality and restaurant brand to appoint a Head of Digital Marketing. This is a senior leadership role, reporting into the Chief Marketing Officer, responsible for shaping and delivering digital strategy across all channels.

As Head of Digital Marketing, you will lead the development, implementation, and optimisation of comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee channels including the website, app, email marketing, SEO, SEM, and paid media, ensuring campaigns are insight-led and performance-driven.

Responsibilities include:

• Lead and deliver innovative, multi-channel digital marketing strategies aligned with company brand
• Manage website, app, email, SEO/SEM, paid media, ensuring campaigns are data-driven and ROI-focused
• Analyse performance metrics and KPIs to optimise campaigns and drive growth
• Stay ahead of digital trends and emerging technologies, maintaining competitive advantage
• Collaborate with cross-functional teams to integrate initiatives across the business
• Oversee budgets for digital, app, loyalty programmes, and promotions
• Drive growth via member app, loyalty programmes, and gift card initiatives, leveraging customer insights
• Lead Salesforce CRM implementation and optimise for marketing segmentation, tracking, and campaigns

Candidate experience:

• 10+ years in digital marketing, ideally in luxury hospitality, F&B, or lifestyle brands
• Proven in multi-channel campaigns: website, app, email, SEO/SEM, paid media
• Hands-on with Salesforce CRM, loyalty programmes, and customer retention strategies
• Strong data-driven mindset, using analytics to optimise performance and ROI
• Experience managing budgets and specialist digital teams
• Skilled at translating customer insights into growth-focused strategies
• Experience with gift card/e-commerce initiatives a plus
• Up-to-date with digital trends and emerging technologies

For more information and to express your interest send your CV now.

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