Marketing Manager.

We have a current opportunity for a Marketing Manager on a contract basis. The position will be based in London, on a hybrid working week.

The role:

Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate and visitor campaigns

• Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event
• Forecast and monitor entire budget, marketing time line and media plan
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing and TV.
• Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g. floorplanner, show APP, etc.) between suppliers.
• Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns
• Manage the clean, verification and build of the show database

The candidate:

• 2+ years in mid manager level marketing, but not strictly in event marketing
• Budget managing, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels.
• Strong knowledge of MS Office Suite, including: MS Word, Outlook and Excel.
• Strategy creation and critical path analysis
  
  

We Are Aspire Ltd are a Disability Confident Commited employer