Senior Brand Strategist.

Our client are a global creative experiential marketing agency that work with fantastic brands of creative projects. They are looking for a senior brand strategist in their Singapore office to cover APAC projects. The role will act as a bridge between the client services and delivery teams; breathing life into client briefs to create unforgettable experiences that drive brand and audience growth.

Responsibilities of a Senior Brand Strategist

• Supporting the client services team on how best to deliver on creative briefs given by their exciting and diverse clients

• Partner closely with creative, production, and account teams to bring social and strategic recommendations to life.

• Identify meaningful KPIs and build measurement frameworks that clearly define what success looks like for each initiative.

• Dive into audience behaviour, brand positioning, and social trends to uncover insights that guide strategic direction.

• Shape and manage multi-channel social content calendars, planning posts ahead of time and ensuring platform consistency.

• Turn project briefs into inspiring creative briefs that highlight sharp insights and compelling springboards for ideation.

• Present strategic thinking and creative briefs to project teams with clarity and confidence.

• Maintain strategic oversight throughout concept development and execution, protecting the integrity of the creative idea.

• Map out engaging audience journeys in collaboration with creative leads, ensuring ideas align with broader experience goals.

• Maintain a cohesive social media approach across channels designed to increase engagement and brand relevance.

Requirements

• 5+ years of experience in a strategy, planning, or insights-driven role within an agency, consultancy, or in-house team. Ideally on experiential, marketing or event based projects with a creative element.

• Experience with B2C clients and projects would suit this role best but B2B backgrounds maybe also apply.

• Strong understanding of cross-channel marketing and the ability to clearly articulate thinking that addresses client challenges.

• Confident using a variety of research techniques to uncover unexpected insights that spark creative thinking.

• Adept at interpreting historical campaign performance to inform objectives, improvements, and future strategy.

• A holistic view of integrated communications, including live experiences, digital platforms, and experiential activations.

• Highly attuned to emerging cultural, business, consumer, and industry trends.

• A natural storyteller with a genuine curiosity about people and creativity.

• Skilled at juggling multiple projects, prioritising tasks, and delivering high-quality work in fast-paced environments.

• Deep familiarity with social channels and strong understanding of platform best practices.
  
  

• Also open to those with less experience for a strategist level
  
  

Eager to find out more? Get in touch today!

EA License No: (R22108421) | Agency License No: 11C4388

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