Criteo works with e-commerce companies to improve the performance of their advertising online. But shares in the company have struggled in the last two years as browser changes and regulation have loomed over the digital advertising system. - CNBC
Lots of very clever people have created brilliant businesses on the back of the internet revolution. Criteo is one of many that have built a business on the back of Google. That ad:tech players who have developed their unique tech to take advantage of 3rd party cookies for re-targeting have most to lose as Chrome announced ending access in 2022. As a result, Criteo's share price has crashed.
The thing is, clever people, don't usually become stupid. The news from Chrome isn't new, Safari has already done it, so it will be interesting to see how companies such as Criteo pivot to meet these challenges.
More blogs.
All blogs-
Skills in demand
Top skills in demand: Events
-
Virtual Onboarding
Next steps after your candidate accepts the role.
-
Diversity CTA
Diverse employees encourage innovation
-
Parents at work
How to make the workplace more single parent friendly
-
Skills in demand
Top skills in demand: Sales
-
Religious Beliefs
What do our peers do during Ramadan?
-
Mental Health
Skeptics returning to the office
-
Interview Preperation
Six ways to nail your next job interview