Head of Region - Custom Events - MENA.

We are only able to consider candidates with experience in the MENA region. This is a mandatory requirement for the role.

Our client is one of the leading names in the events' industry, is seeking a Head of Region for Custom Events in the MENA region to join their team in Dubai. This is an exciting opportunity to lead special events, conferences, management events, and government roundtable discussions across the region. You will be responsible for growing bespoke sponsorship revenue from a portfolio of custom events in the Middle East and Africa regions.

In this role, you will be expected to:

• Implement the regional plan for the business in conjunction with the global strategy led by the Head of Commercial for custom events and in collaboration with the MENA commercial director.
• Work with the partnership sales team in a matrix structure to maximize the cross-sell opportunities. Alongside, you'd be expected to liaise with marketing, programming, and the Global Events team.
• Manage a direct sales manager for custom events.
• Own a personal sales target and regional (MENA) revenue target region for long-term strategic partnerships for bespoke events.
• Work with the MEA partnership teams for integrated pitches and expand into the key accounts and GCP accounts in the region.
• Work closely with third-party agents representing the company in the region to expand commercial opportunities in GCC & African countries.
• Ensure alignment with programming teams for the pro-active custom events topics specific to regions, and implement a go-to-market strategy to create compelling propositions.
• Monitor and report on the business's revenue in the region while maintaining personal responsibility in executing the sales process and maximizing revenue.
• Have a deep understanding of the high-end consumer demographic and the most senior-level business decision-makers and their media and purchasing habits for the confirmed category
• Grow a new client base for the verticals assigned
• Act as the Global Sales Lead on identified event key accounts if and when required

The ideal skills for this role are:

• The ideal candidate should have a minimum of 8 years of event sales experience, with at least 4-5 years of experience in the MENA region.
• Established relationships with clients (corporate & government/public sector) across UAE and GCC countries
• Experience of managing client-focused teams in a consultative project or events (program, sales, or marketing) environment
• A demonstrated experience of driving successful projects that include substantial client interactions

• Excellent people and project management skills
• Experience running and managing business development/sales teams
• Experience presenting to and negotiating with senior decision-makers of large multi-national corporations
• Ability to generate ideas and transform good ideas into practice
• Solid experience with Powerpoint, Excel, and Word
• Fluency in English and any additional language, such as Arabic, is a plus

Interested? Please apply

We Are Aspire is acting as an Employment Agency in relation to this vacancy.