What does the future hold for the events industry?
Prime minister Boris Johnson has confirmed that conferences and exhibitions will be permitted in England from 1 October 2020 - Conference-news.co.uk
With the recent announcement from Boris that business events will be allowed to re-open from the beginning of October, the events industry received the first piece of good news since we first heard the word “coronavirus.” But what does this mean in reality?
After some initial joy, it is only fair to say that events companies are still filled with trepidation. What happens if companies follow government advice and return to an office environment ASAP? Will companies still allow employees to attend events in person? Will the restrictions on travel severely limit audiences? Will international events still be viable?
Simply put, it is not as easy to kickstart one of the worst affected industries with just a click of the fingers. The situation is far more complex.
However, one of the benefits of being one of the first hit industries in this crisis is that businesses have had time to build a brand new strategy and ways to adapt. As referred to in our post-covid report, businesses have benefited in pivoting their strategies towards a hybrid of ‘in person’ and virtual offerings, and as a result, many attendee numbers are actually higher.
Now the next challenge will be to find top talent in order to pull together these contemporary events. Businesses are already in competition for candidates with more digital experience, more virtual event knowledge and the professionalism to take on more responsibility across different business areas.
Start thinking about recruitment strategies now. Whilst the top candidates currently seem in abundance, they will not hang around forever and the market will inevitably swing back to the candidate short configuration it has always been before long. So to avoid the rat race, stay ahead of the game.
Get in touch if you would like any further advice or insight.
You can read the original article here: Conference-news.co.uk
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