​​In the fast-paced world of events, the success of your endeavor often hinges on the team you assemble. Whether you're planning a trade show, conference, summit, or a virtual event, having the right people with the right skills can make all the difference. At Aspire, as expert recruiters in the Events sector, we understand the unique requirements of different event types and the key skills to look for in your recruits.

Trade shows:

Trade shows are all about showcasing products and services. When recruiting for trade shows, prioritize individuals who excel in networking and sales.

​Skills to look for:
  • Sales Representatives: Exceptional interpersonal and communication skills, and a proven track record in sales. Individuals who understand how to sell an experience rather than a physical product.

  • Operations Managers: The ability to project manage the event with oversight of each stage of the event, from planning to execution. The boots on the ground who can think on their feet to problem solve in the moment and between stakeholders.

  • Marketing Experts: Promotional experts who can create content and communication to attract the right audience and sponsors.


Conferences are knowledge-sharing platforms where expertise is paramount. Your team should be well-versed in event logistics and content management.

Skills to look for:
  • Event Managers: Strong organizational and multitasking skills, and experience in event operations. Attention to detail, the ability to adhere to tight schedules, and logistical expertise.

  • Conference Producers: Expertise in content creation and management, ensuring high-quality presentations to attract the target audience.


Summits often involve high-profile speakers and a diverse audience. When recruiting for summits, seek individuals who can handle the logistics of VIP guests and create a compelling and impactful experience for attendees.

Skills to look for:
  • Content Producers: Exceptional project management skills, adept at overseeing the topics of discussion. Ability to create a sense of exclusivity and prestige through thoughtful event agendas.

  • VIP Relations Specialists: Experience in VIP handling and guest relations, ensuring a seamless experience for high-profile attendees and speakers.

Virtual Events:

Virtual events have gained significant importance in recent times. Your virtual events team should be tech-savvy and capable of creating immersive online experiences.

Skills to look for:
  • Virtual Event Producers: Proficiency in virtual event platforms and streaming technologies, capable of managing the technical aspects.

  • Digital Marketers: Strong digital marketing and social media skills, promoting the virtual event effectively.

  • Content Creators: Creativity in adapting in-person experiences to the virtual realm, delivering engaging online content.

In conclusion, the success of your event largely depends on who you recruit. Although there are many similarities in the types of candidates, each event type demands a unique set of skills, so it's crucial to tailor your recruitment strategy accordingly. At Aspire, we can help you identify and hire the right talent for your specific event needs. Building your dream team for different event types will undoubtedly elevate the overall experience and ensure your events leave a lasting impression on attendees.

For further advice on hiring Events professionals, get in touch with your Events recruiter at Aspire.

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