Head of Marketing (Events).

Candidates currently based in Dubai with extensive experience in the MENA region will be given priority due to high interest.

Are you a seasoned marketing professional with a passion for delivering world-class campaigns? We have an exceptional opportunity for you to join a prestigious events organization as the Head of Marketing. Based in Dubai, this role requires extensive experience in the events marketing across the MENA region. Candidates with a strong marketing background in the events and exhibitions sectors will be given priority due to high interest.

As the Head of Marketing, you will be responsible for ensuring a world-class level of marketing that blends traditional and innovative tactics and strategies, aligning with the position of our flagship events. You will engage with key stakeholders across our event portfolio.

Key Accountabilities:

• Develop and implement an overarching marketing strategy for event deliverables, focusing on exhibitor, visitor, delegate, and speaker acquisition.
• Collaborate closely with the Event Director on stakeholder management, including monthly campaign vertical presentations to key government entities.
• Create and manage the marketing P&L for the event campaign cycle, reporting directly to the Event Director.
• Cultivate and manage relationships with third parties, including barter agreements and industry associations.
• Collaborate with the conference production team to create conference-related collateral, ensuring adherence to timelines and deliverables, including website updates.
• Work closely with Commercial Directors and the Event Director on strategy implementation, lead generation, agent management, and the creation and delivery of exhibition and sponsorship collateral, with regular website content updates.
• Implement robust visitor campaigns, employing unique attendance growth and retention strategies.
• Identify and counter events in the competitor landscape by industry and geography through targeted campaigns.
• Create comprehensive social media campaigns, including programmatic advertising, geo-fencing, retargeting, influencer marketing, SEO, display ads, and paid banner campaigns, encompassing the entire event cycle.
• Collaborate with the head of digital to seamlessly integrate hybrid solutions across the conference and exhibition elements of the event.
• Work with external PR agencies to develop domestic and global PR strategies, ensuring widespread MENA and international coverage through press releases and op-ed content.
• Foster support for events by developing relationships with trade associations, media outlets, regulators, and industry organizations.
• Collaborate with the in-house database team on data management, including cleansing, acquisition, building, gap analysis, and segmentation management.
• Share and implement best practices with overseas offices, fostering collaboration and innovation.
• Lead, manage, and motivate a team of marketing managers and executives, setting annual KPIs and bonus structures.

Qualifications, Experience, & Skills:

• Technical/Functional:

• Minimum of 5 years of demonstrable management experience in events and/or B2B media.
• Bachelor's degree in a relevant field.
• Strong knowledge of marketing best practices, with a focus on social media marketing.
• Experience in managing key stakeholder relationships.
• Familiarity with mid to big B2B exhibitions and conferences.
• Experience in policing and/or law enforcement (preferred).
• Experience in developing online and digital strategies.
• Experience in auditing existing procedures and implementing new ones.
• Appreciation for international cultures and foreign languages.
• Ability to network and liaise with senior individuals, trade bodies, and associations.
• Proactive market involvement and anticipation of market trends.

Interested? Please apply

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